Working with London based internet marketing firms, web designers, and web development companies
For some reason there are never enough hours in the day. Here I am at 2:13 AM, writing in my blog and doing some last minute work before going to bed like everyone else in my house did two hours ago. This is not an uncommon situation for me these days, and as a result, I have had to start hiring / outsourcing a lot of my online marketing, design and development work.
When I first started, I looked for web designers and web development companies on places like Script Lance. It seemed like a great place that connected people like me (those who have more to do than they have time for) to get in contact with freelancers and companies that would be happy to take care of tedious work. I started out by posting a few programming / scripting projects and, to my surprise, one of the mid-range bids came from a London based internet marketing firm called Web Design London.
How could London based internet marketing firms possibly be competing with the Indian and Asian freelancers? Based on cost of living alone, I would expect the needs of a Londoner to far outweigh those of most Indian and Asian freelancers. As I learned by posting my thoughts a popular internet marketing forum, it turns out they have been able to fill a niche of their own. This “niche” is simply that they position themselves as a broker facilitating transactions and communication between busy, English speaking webmasters / marketers like myself, and talented Indian /Asian programmers, marketers, and web designers.
I always find it interesting to unintentionally stumble upon a very unique niche that still seems to operate on the fundamental tactic of most businesses—namely buying low, selling high, and taking advantage of some other factor, in this case English fluency and solid contacts.